The food is really really good in Chinatown. I think the marketing of some of the restaurants here is too old school. I had this conversation with someone and we came to the conclusion that maybe back in certain areas in China, food was valued more than marketing.
Competition in Asia is also fierce. In my opinion the Chinatown businesses should charge what their meals are worth because they are just cheating themselves. Often the customers just see the food as being low quality because of their low prices.
I would easily pay $10-$15 for that meal.